Role: Product Manager | Wallet | Payment | Agile | MVP Launch | Platform | B2B2C
Background > Problem > Use Cases > Personas > Risks and Mitigation > The Product > Business Impact
Everi aims to modernize its white-labeled casino mobile app by integrating a digital wallet that streamlines fund management, enables multiple secure payment methods, and offers robust self-service features—driving revenue growth and enhancing player experience.
Background
Traditional payment methods in casinos are often fragmented, limiting convenience and speed for players.
Without a unified digital wallet, users face friction managing funds across slot machines, retail purchases, and banking transfers.The manual check-in process is time-consuming and resource-intensive for hotel staff.
Manual fund transfers and in-person cash handling increase operational costs and create security risks.
Operators struggle to deploy flexible wallet configurations across diverse gaming machines.
Problem
Enable secure fund management for players, reducing friction across gaming, retail, and banking transactions.
Increase player engagement and loyalty by offering real-time access to wallet balances, transaction history, and customizable account settings (alerts, limits, PIN).
Drive incremental revenue by streamlining cashless payments and enabling faster checkouts at slot machines and retail points via QR code, Player card + PIN, or NFC/BLE.
Reduce operational costs and security risks by minimizing cash handling and manual fund transfers.
Provide operators with flexible wallet configuration capabilities that adapt to different casino floor layouts and hardware.
Lay the foundation for scaling the digital wallet to future casino and hospitality use cases, such as ticket purchases, event payments, dining, and other on-property services—creating a unified, cashless player ecosystem.
Business Use Cases
Personas
GILA RIVER CASINO & RESORT
Leading tribal casino and hospitality operator with multiple locations
Founded: 1994
Company size: 1,000 - 2,500 employees
Headquarters: Arizona
Goal: Implement a flexible, white-labeled digital wallet solution to unify payments across properties, enabling mobile-first access and enhancing customer convenience.
Frustration: Inconsistent payment acceptance methods and lack of real-time account controls, causing operational inefficiencies and frustrating users who want quick, secure transactions.
Risks and Mitigation
Risk: Integration complexity with diverse slot machines, retail systems, and payment hardware causing technical delays.
Mitigation: Develop a modular SDK and API-driven architecture for the wallet integration, enabling flexibility with configurations across diverse slot machines and retail hardware. Conduct thorough testing on hardware variations within lab environment internally to ensure smooth deployment and quick issue resolution.
Risk: Potential transaction failures or delays damaging user trust and causing revenue loss.
Mitigation: Implement robust error handling, real-time monitoring, and fallback mechanisms to ensure reliability and fast issue resolution.
Risk: Resistance from staff or customers accustomed to cash transactions.
Mitigation: Provide training and communication plans for staff; offer education to encourage users to adopt digital payments.
To enhance player engagement and operational efficiency, I developed a unified digital wallet experience, spanning home screen fund management, wallet customization, seamless fund addition, and versatile game connectivity, all delivered through adaptable, user-centric components tailored to diverse casino environments.
Business Impact
Increased Transaction
Volume
The digital wallet has processed over $8M in total transaction volume YTD in 2025
Improved Player Engagement
and Conversion
Streamlined wallet management and fund transfers reduce friction across gaming and retail touchpoints, boosting transaction frequency and wallet usage.
Scalable White-Labeled
Solution
Modular architecture and flexible configurations, the wallet platform allows Everi to scale effortlessly across properties and integrate future use cases in gaming and hospitality.
